The Evolution of Voice Assistants

We all remember when we were introduced to Apple Siri so many years ago, and “she” still assists nearly 100% of iPhone users daily to make calls, send messages, and find directions.

But all the while, there was a system that was growing at a rapid pace and that was Amazon’s Alexa-enabled devices. The Alexa system burst on the scene in mid-2018 and quickly gained nearly 70% market share in voice search as the strongest voice assistant (linked to Amazon).

Google came behind quickly and gained some market share in the voice assistant arena with nearly 20% market share, but Amazon’s lead with Alexa was too great. Google Assistant is a strong contender, though many people confuse this system with Alexa all the time.

Apple’s Siri is so wide spread so Apple responded to Amazon’s Alexa and Google’s Assistant with the Apple Home Pod.

Voice-enabled assistants as a rough form of artificial intelligence are only becoming more prevalent in homes and growing in capabilities.

According the Harvard Business Review “AI assistants will transform how companies connect with their customers. They’ll become the primary channel through which people get information, goods, and services, and marketing will turn into a battle for their attention.” Read the full article here.

Like the rush for domain names in the 90’s and early 2000’s happened with the boom of the dot com era, businesses are now starting to market with voice technology and connect with customers through smart speakers. It is the revolution of customer acquisition and retention.